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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards

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100% Pass Quiz 2026 MCAE-Con-201: Salesforce Certified Marketing Cloud Account Engagement Consultant Accurate Valid Exam Forum

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q81-Q86):

NEW QUESTION # 81
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Have each team member log in and reference the dashboard in the Analytics Studio app.
B. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Answer: C,D

NEW QUESTION # 82
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Primary - Campaign Source Attribution
B, Einstein Attribution
B. Account-to-Opportunity Matching
C. First Touch Model

Answer: C

NEW QUESTION # 83
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Administrator
B. Sales Manager
C. Sales
D. Marketing

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_default_user_roles.htm&type=5

NEW QUESTION # 84
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A. False
B. True

Answer: B

NEW QUESTION # 85
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A. True
B. False

Answer: B

NEW QUESTION # 86
......

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