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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Reporting and Analytics	14%	- Build custom reports and dashboards - Configure and interpret standard reports - Analyze campaign performance - Track engagement and conversion metrics - Provide actionable insights and recommendations
Automation and Data Management	14%	- Manage contact data and data hygiene - Implement SQL activities for data processing - Utilize automation studio effectively - Build and manage automation workflows - Configure imports and exports
Customer Journey Design	18%	- Implement triggered and real-time journeys - Apply personalization and dynamic content - Map customer journeys across channels - Build decision trees and branching logic - Utilize Journey Builder features and best practices
Email Marketing	18%	- Configure AMPscript for dynamic content - Ensure deliverability and inbox placement - Implement A/B testing andsend time optimization - Apply template and content block strategies - Create and optimize email content
Discovery and Design	18%	- Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Identify integration points and data flows - Document current state and desired future state - Define success metrics and KPIs
Marketing Cloud Configuration	18%	- Configure lists and populations - Implement data management and data extensions - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Configure account settings and business units

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q90-Q95):

NEW QUESTION # 90
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers

A. How will Marketing Cloud and the database synchronize?
B. What will be used as Subscriber Key?
C. Will the company need a custom preference center?
D. What publication lists will be used?
E. Will new users have a "Customer ID"?

Answer: A,B,E

NEW QUESTION # 91
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2

A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
B. Share Sales Cloud user licenses across Marketing Cloud users
C. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
D. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

Answer: A,B

NEW QUESTION # 92
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

A. A Multi-Step Journey with Data Extension/Automation entry source
B. User-Initiated Send Definition with User-Initiated Send Definitions
C. A Multi-Step Automation with User-Initiated Send Definitions
D. A File Drop Automation with Filtered Data Extensions

Answer: A

Explanation:
A Multi-Step Journey in Journey Builder is best suited to handle dynamic behaviors like:
* Sending a series of emails.
* Evaluating engagement (opens, clicks).
* Removing subscribers from the journey if engagement criteria are met.
Data Extension/Automation entry source allows for automated injection of contacts based on updated records (like non-engagers).
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Journey Builder Multi-Step Journeys
# "Multi-Step Journeys allow you to send multiple communications, wait for engagement, and adjust the journey path based on subscriber behavior."
-

NEW QUESTION # 93
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

A. Share Sales Cloud user licenses across Marketing Cloud users.
B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud.
C. Filter target audiences based on mapped profile attributes to reduce Bulk API calls.
D. Upgrade the Marketing Cloud Account to ConnectedApp Authentication.

Answer: D

NEW QUESTION # 94
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Configure activities within Automation Studio to update the purchase data.
B. Create a Data Relationship in Email Studio to relate the two data extensions.
C. Use Data Designer in Contact Builder to relate the two data extensions.
D. Utilize Entry Data on a Decision Split within Journey Builder.

Answer: A,C

NEW QUESTION # 95
......

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