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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q61-Q66):

NEW QUESTION # 61
There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A. True
B. False

Answer: B

NEW QUESTION # 62
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the domain SPF record
B. A green check mark next to the domain key policy
C. A green check mark next to the FBS registration ID
D. A green check mark next to the Salesforce Connected user

Answer: A,B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0

NEW QUESTION # 63
"What record page layouts can the Send Engage Email button be added to?

A. Opportunity
B. Contract
C. Case
D. User

Answer: A

NEW QUESTION # 64
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Add a form completion action to add prospects to the right Salesforce campaign.
B. Build dynamic lists respectively based off of those form submissions.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to apply a tag with the name of the piece of content.

Answer: D

NEW QUESTION # 65
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A. Define page actions to replace field values
B. Define default mail merge values for fields
C. Use HML merge field modifiers
D. Use HML conditional logic statements

Answer: A

NEW QUESTION # 66
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