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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 2	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 3	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q238-Q243):

NEW QUESTION # 238
What is an automation rule?

A. A rule that automatically creates a new prospect record when a lead is added to Salesforce.
B. A rule that automatically creates a list of prospects based on their behavior.
C. A rule that automatically applies an action to a prospect based on whether they match set criteria.
D. A rule that automatically sends an email to all prospects in a list.

Answer: C

Explanation:
An automation rule is a rule that automatically applies an action to a prospect based on whether they match set criteria. An automation rule consists of two parts: the criteria and the action. The criteria are the conditions that the prospect must meet to trigger the rule, such as having a certain score, grade, or field value. The action is the outcome that the rule will apply to the prospect, such as changing their field value, adding them to a list, or sending them an email. An automation rule can run once or multiple times per prospect, depending on the settings

NEW QUESTION # 239
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

A. Prospects will NOT re-enter the program until manually approved to re-enter.
B. Prospects will re-enter the program after waiting another 90 days.
C. Prospects will re-enter the program immediately.
D. Prospects will remain ineligible to re-enter the program.

Answer: C

Explanation:
The answer that correctly describes what will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit is that prospects will re-enter the program immediately. A repeating engagement program is a type of program that allows prospects to re-enter the program after a certain period of time, such as 90 days, and up to a certain number of times, such as 5. If a user changes the total entries limit to a higher number, such as 10, the prospects who have already reached the previous limit, but are eligible to re-enter based on the time period, will re-enter the program as soon as the user restarts the program. Prospects will not re-enter the program after waiting another 90 days, remain ineligible to re-enter the program, or not re-enter the program until manually approved, as these are not the effects of changing the total entries limit2. Reference: 2: Repeating Engagement Programs

NEW QUESTION # 240
The drip program " New Client Onboarding " is set to " Only send emails during business hours (10am - 4pm M-F). " The drip logic is outlined below:Start Step 1: Send email " Welcome. " Step 2: Pause 3 days.Step 3:
Send email " Getting Started. " Step 4: Pause 7 days.Step 5: Send email " Tech Setup. " Step 6: Pause 7 days.
Step 7: Send email " Complete Configuration. " EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email " Getting Started " be received by the prospect?

A. The prospect will receive the email Friday.
B. The prospect will receive the email Monday.
C. The prospect will receive the email Saturday.
D. The prospect will receive the email Tuesday.

Answer: B

Explanation:
The email in Step 3: Send email "Getting Started" will be received by the prospect on Monday, if the prospect starts the drip program on Wednesday. A drip program is a program that allows you to send a series of emails to your prospects based on a predefined schedule and logic. You can use drip programs to nurture your prospects, educate them about your products or services, or encourage them to take action. You can also use drip programs to send emails only during business hours, which are the hours that you specify for sending emails to your prospects, such as 10am - 4pm M-F. To calculate when the email in Step 3 will be received by the prospect, you need to follow the drip logic and the business hours settings. The drip logic is outlined below:
* Start
* Step 1: Send email "Welcome."
* Step 2: Pause 3 days.
* Step 3: Send email "Getting Started."
* Step 4: Pause 7 days.
* Step 5: Send email "Tech Setup."
* Step 6: Pause 7 days.
* Step 7: Send email "Complete Configuration."
* End
The business hours settings are:
* Only send emails during business hours (10am - 4pm M-F)
Assuming that the prospect starts the drip program on Wednesday at 10am, the email in Step 3 will be received by the prospect on Monday at 10am, following this logic:
* Wednesday 10am: The prospect starts the drip program and receives the email in Step 1.
* Thursday 10am: The prospect is still in Step 2, which pauses for 3 days.
* Friday 10am: The prospect is still in Step 2, which pauses for 3 days.
* Saturday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
* Sunday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
* Monday 10am: The prospect completes Step 2, which pauses for 3 days, and moves to Step 3, which sends the email "Getting Started." Therefore, the email in Step 3 will be received by the prospect on Monday at 10am.

NEW QUESTION # 241
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?

A. No new prospect will be created.
B. No new visitor record will be created.
C. A new prospect record will be created.
D. A new account will be created.

Answer: A

Explanation:
If a new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement", no new prospect will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the sync will fail. The Lead record will remain in Salesforce, but it will not have a corresponding prospect in Marketing Cloud Account Engagement1. Reference: Marketing Cloud Account Engagement Sync Behavior

NEW QUESTION # 242
A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

A. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.
B. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
C. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
D. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

Answer: D

Explanation:
Explanation
The best way to accomplish the goal of sending the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again, is to create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list. This way, the prospects who already received the email will be excluded from the recipient list, and only the new prospects who match the dynamic criteria will receive the email. Creating a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" (A) is not a valid option, as there is no such criteria available for dynamic lists. Sending the email template to the "Hot Prospects" list, but selecting the "deduplicate" option (B) is not a valid option, as the deduplicate option only removes duplicate prospects within the same list, not across different lists. Sending the email template to the "Hot Prospects" list like last time (D) is not a valid option, as the prospects that received it before will not be automatically suppressed from receiving the same email template, unless the email template has the option "Do not send to prospects who have already received this email" enabled.
References: Create a Dynamic List, Send a List Email

NEW QUESTION # 243
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