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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 2: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 3: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Topic 4: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Topic 5: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 6: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q72-Q77):

NEW QUESTION # 72
How many scheduled Engagement Programs is it possible to have

A. 0
B. 1
C. 2
D. 3

Answer: C

NEW QUESTION # 73
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Click Through rate
B. Spam complaints.
C. Email Complain Rate
D. HTML Open Rate

Answer: A

NEW QUESTION # 74
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
C. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

Answer: B

NEW QUESTION # 75
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
B. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
C. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
D. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

Answer: A

NEW QUESTION # 76
What is true about completion actions? [Choose two answers]

A. Completion actions are retroactive and will apply to activities done before and after you apply them
B. Completion actions only execute for prospects. They will not affect visitors.
C. Completion actions will not execute for image files.
D. Completion actions can be criteria based.

Answer: B,C

NEW QUESTION # 77
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