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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Automation and Orchestration	- Marketing automation workflows 1. Event-based triggers 2. Journey optimization 3. Program Designer usage
Topic 2: Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. Email engagement metrics 3. A/B testing analysis
Topic 3: Audience Management	- Data management and segmentation 1. Segmentation rules and filters 2. Data imports and integrations 3. Profile lists and extensions
Topic 4: Message Design and Content	- Email and template design 1. Content testing and validation 2. Template creation and management 3. Dynamic content and personalization
Topic 5: Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Unsubscribe and preference handling 3. Spam compliance and regulations
Topic 6: Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Navigation and setup basics 3. Responsys account structure
Topic 7: Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Multichannel campaign orchestration 3. Scheduling and activation

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q22-Q27):

NEW QUESTION # 22
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
B. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
C. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
D. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Answer: D

NEW QUESTION # 23
Which coding practice should you use when coding responsive design email messages?

A. Use background images freely; they will just not display if not supported on some platforms.
B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
C. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
D. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.

Answer: B

NEW QUESTION # 24
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A. You don't have the segment group feature enabled in the Account Administration settings.
B. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
C. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
D. You should have created a corresponding filter for each rule set to be used to identify the segment group.

Answer: C

NEW QUESTION # 25
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
D. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.

Answer: A

NEW QUESTION # 26
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?

A. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
B. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
C. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.

Answer: D

NEW QUESTION # 27
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