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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Advertising and Social Integration	15%	- Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities
Topic 2: Mobile Messaging (SMS and Push)	20%	- Implement mobile opt-in management - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Design mobile customer journeys
Topic 3: Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities
Topic 4: Analytics and Reporting	15%	- Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards
Topic 5: Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability
Topic 6: Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q97-Q102):

NEW QUESTION # 97
What are three out of-the-box product capabilities of Interaction Studio?

A. A single customer profile that unifies data of each individual
B. Machine learning and Al functionality
C. E-commerce point of sale features
D. Behavioral tracking of each visitor or customer with business context
E. Managing Direct mail campaigns

Answer: A,B,D

NEW QUESTION # 98
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. monthly
B. hourly
C. daily
D. Biweekly

Answer: C

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

NEW QUESTION # 99
Which social network(s) support lead capture in Ad Studio?

A. Twitter
B. Linkedin 2%
C. Instagram
D. Google Adwords
E. Facebook

Answer: E

NEW QUESTION # 100
Which keywords does MobileConnect automatically recognize as STOP keywords?

A. LEAVE, GOAVVAV, END, UNSUB, NO
B. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
C. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
D. STOP. FINISH, END, UNSUB, LEAVE

Answer: B

NEW QUESTION # 101
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. Transactional messaging limits the number of API calls a minute.
B. The software can track each message utilizing the Event Notification service.
C. API runs on an updated messaging platform which improves scale and send speed
D. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
E. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.

Answer: B,C,E

NEW QUESTION # 102
......

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