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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Messaging11%- Email, SMS and push message design
- Message delivery and optimization
- Content personalization and dynamic content
- Cross-channel messaging strategy
Topic 2: Discovery and Architecture16%- Data and segmentation strategy design
- Solution design and architecture planning
- Long-term solution maintainability and scalability
- Requirements gathering and analysis
Topic 3: Integration20%- Data model support for personalized messaging
- Integration with Salesforce CRM and external systems
- Marketing Cloud Connect configuration and troubleshooting
- Extension products and integration solutions
Topic 4: Automation20%- Scheduling and monitoring automations
- Complex automation scenarios and best practices
- Automation Studio activities and workflows
- Journey Builder design and implementation
Topic 5: Account Configuration12%- Account hierarchy and business unit setup
- User roles, permissions and security settings
- Sender authentication and deliverability management
- Mobile Studio configuration and features
Topic 6: Data Modeling and Management21%- Data extensions, attribute groups and relationships
- Data import, export and transformation
- Contact configuration and identity management
- Reporting, tracking and data views

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q29-Q34):

NEW QUESTION # 29
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

Answer: B,D


NEW QUESTION # 30
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

Answer: C


NEW QUESTION # 31
An existing triggered send needs to be updated with new content. (Choose the BEST answer.)

Answer: D


NEW QUESTION # 32
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

Answer: D


NEW QUESTION # 33
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

Answer: D

Explanation:
A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into a journey based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the samemessage across all channels to those contacts. References:
https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm&type=5https://help.sales


NEW QUESTION # 34
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