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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q252-Q257):

NEW QUESTION # 252
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B. The code is generated from a Salesforce campaign
C. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
D. Cookies will always expire after 10 years

Answer: A,C

NEW QUESTION # 253
What is true about scoring? [Choose one answer]

A. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
B. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
C. Salesforce opportunities can influence a prospect's score.
D. It is not possible to reset a prospect's score to 0.

Answer: C

NEW QUESTION # 254
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
D. Select the "Accounts" filter that allows filtering by accounts created within the last month.

Answer: B

NEW QUESTION # 255
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To host all Marketing Cloud Account Engagement landing pages and forms on your website
B. To allow emails to be sent from your domain
C. All of the above
D. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

Answer: D

NEW QUESTION # 256
There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. True
B. False

Answer: B

NEW QUESTION # 257
......

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