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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Social Studio	10%	- Content management and moderation - Social analytics and reporting - Social media publishing and engagement
Topic 2: Mobile (SMS/Push)	13%	- Mobile Studio configuration and usage - MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration
Topic 3: Journey Orchestration	25%	- Entry sources and audience evaluation - Reporting and performance analysis - Activities and decision splits - Journey design and best practices - Comparison between Datorama and Google Analytics
Topic 4: Ad Studio	12%	- Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms
Topic 5: Einstein for Marketing Cloud	23%	- Einstein Engagement Scoring - Send Time Optimization - AI-powered personalization and prediction - Einstein Engagement Frequency - Einstein Copy Insights
Topic 6: Triggers	7%	- Event-driven automation - Data extension and trigger management - SOAP and REST API triggers
Topic 7: Interaction Studio	8%	- Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q21-Q26):

NEW QUESTION # 21
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Are u using attribute to attribute comparison.
B. Is there any spelling mistake in your contact attributes.
C. Are there any eligible matching orders for that particular contact

Answer: A

NEW QUESTION # 22
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

A. Email soap api
B. Transactional messaging api.
C. Journey api
D. Rest api

Answer: B,D

NEW QUESTION # 23
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Changes to a contact's attributes
B. Status change through contact deletion operation
C. Data-modifications to a contact's profile information
D. Contact actions in response to marketing messages
E. Data retention policies

Answer: A,D,E

NEW QUESTION # 24
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Unified customer profile
B. Data aggregation
C. Orchestration

Answer: A,C

NEW QUESTION # 25
Which three statements are true for MC Behavioral Triggers?

A. Behavioral Triggers are not editable
B. Behavioral Triggers can be triggered from interactions with both Content and Products
C. Behavioral Triggers require a catalog of assets
D. Collect tracking code is necessary to use Behavioral Triggers
E. Behavioral Triggers are mandatory for Commerce Cloud integrations.

Answer: B,C,D

NEW QUESTION # 26
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