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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Topic 2: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Topic 3: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 4: Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Topic 5: Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Topic 6: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Topic 7: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Topic 8: Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q250-Q255):

NEW QUESTION # 250
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Automation rule
B. Completion action
C. Segmentation rule
D. Dynamic list

Answer: A

NEW QUESTION # 251
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will give you content ideas for each landing page.
B. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
C. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
D. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Answer: B

NEW QUESTION # 252
How many Scoring Categories is it possible to create

A. 0
B. 1
C. 2
D. 3

Answer: A

NEW QUESTION # 253
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A. Dynamic list and automation rule
B. Completion action and dynamic list
C. Segmentation rule and completion action
D. Automation rule and completion action

Answer: D

NEW QUESTION # 254
Which are true about Salesforce Engage

A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
B. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
C. Salesforce Engage is not supported for Salesforce sandbox accounts
D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
E. You can use Salesforce Engage with Gmail by downloading an extension

Answer: A,B,C,D,E

NEW QUESTION # 255
......

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