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Salesforce Salesforce-Loyalty-Management Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: On-Going Loyalty Management	10%	- Resolve operational and service issues - Leverage mobile and advanced features - Manage deployment across sandbox and production - Monitor program performance and optimize campaigns
Topic 2: Integration	22%	- Connect with Salesforce CDP and external systems - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud - Use API templates and data exchange standards
Topic 3: Loyalty Program and Process Configuration	52%	- Set up tier models, levels and rules - Build analytics and reporting dashboards - Establish access controls and permissions - Configure partner management and incentives - Configure core loyalty program features - Manage member profiles, enrollment and status - Define experiential rewards and promotions
Topic 4: Strategies and Design	16%	- Design loyalty architecture and solution overview - Apply implementation best practices - Align loyalty solutions with business needs and requirements - Plan promotion lifecycle and marketing strategies - Define points, redemption processes and benefit structures

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Salesforce Loyalty Management Accredited Professional Exam Sample Questions (Q40-Q45):

NEW QUESTION # 40
In which two scenarios should an Administrator use member engagement attributes?

A. Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.
B. Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.
C. Member is eligible for 'Bonus days" if the member constantly speeds more than $500 each month for a year.
D. Member attends three trainings between March 1st and April 30th to get 200 bonus points.

Answer: C,D

NEW QUESTION # 41
A Consultant will need to create a new voucher definition for a new voucher, wherever the new voucher has the requirements.
A total of two vouchers will be issued to the member.
The first voucher has a face value of $100, and the second voucher has a face value of $200.
Both vouchers must be used within three months after the first voucher's disbursement date.
The first voucher will be issued to the members over a period of a month.
Which voucher definition settings will fulfill the new voucher's requirements?

A. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Unchecked
B. Type: Fixed valued, Expiration Type: Period, Expiration Period: 90, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Checked
C. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: UnChecked
D. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Checked

Answer: D

Explanation:
To fulfill the new voucher's requirements, the voucher definition settings should be: Type: Fixed Value, Expiration Type: Period, Expiration Period: 3, Expiration Period Unit: Month, Face Value: $300, Partial Redeemable: Checked. This configuration ensures that two vouchers with the specified face values can be issued within the defined period and used within three months after the first voucher's disbursement date. The
'Partial Redeemable' option allows the vouchers to be used partially, providing flexibility in how they are redeemed by the members.

NEW QUESTION # 42
A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?

A. Marketing Cloud Mobile Push
B. Marketing Cloud MobileConnect
C. Marketing Cloud Personalization
D. Marketing Cloud Connect

Answer: B,D

Explanation:
To meet the business need of sending an SMS to a member's mobile device after a purchase and an increase in non-qualifying points, the required Salesforce solutions are Marketing Cloud Connect (A) and Marketing Cloud MobileConnect (B). Marketing Cloud Connect facilitates the integration between Salesforce Loyalty Management and Marketing Cloud, while MobileConnect is a specific tool within Marketing Cloud designed for sending SMS messages to mobile devices, allowing for timely and targeted communication with loyalty program members.

NEW QUESTION # 43
A Consultant needs to configure the Loyalty tier groups for a Loyalty Program with the following specifications:
Qualifying period is reset once a year on the 31st of March.
The member-tier is not extended upon expiration.
Which two settings within the Loyalty tier groups configuration should the Consultant configure to meet the required specifications?

A. Extend Expiration = member enrollment anniversary
B. Extend Expiration = no extension
C. Tier-model = anniversary
D. Tier-model = fixed

Answer: B,D

NEW QUESTION # 44
A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?

A. Create a Loyalty Partner and associate one of the Partner's products that must be purchased to award the 500 points.
B. Create a Benefit that adds 500 points when the new member reaches the Top Platinum Level tier.
C. Create a Process rule that awards 500 points when the Activity Type ='Enrollment''.
D. Create a Transaction Journal with an Activity type of ''Enrollment'' that needs to be created when the customer signs up to join the Loyalty Program.

Answer: C,D

Explanation:
To award customers 500 points upon joining the Loyalty Program, two key configuration tasks are required. Firstly, a Transaction Journal with an Activity type of 'Enrollment' should be created to record the act of a customer signing up for the Loyalty Program. This transaction journal serves as a record of enrollment activities and is essential for tracking new members.
Secondly, a Process Rule needs to be created that awards 500 points when the Activity Type equals 'Enrollment'. This process rule automates the awarding of points to new members, ensuring that each new enrollment triggers the addition of 500 points to the member's account. This setup ensures a standardized and automated approach to rewarding new members, enhancing the member experience from the outset.

NEW QUESTION # 45
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