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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Email Marketing and Engagement- Email creation and delivery
  • 1. Email templates and dynamic content usage
    • 2. Deliverability and sender reputation management
      Account Engagement Fundamentals- Platform architecture and key concepts
      • 1. Business units and org structure
        • 2. Account Engagement (Pardot) objects and data model
          Reporting and Administration- Analytics and system configuration
          • 1. Campaign reporting and ROI tracking
            • 2. User roles, permissions, and setup configuration
              Lead Management- Prospect lifecycle and grading/segmentation
              • 1. Lead qualification and scoring model configuration
                • 2. Sync behavior with Salesforce CRM
                  Automation and Campaigns- Automation tools
                  • 1. Engagement Studio programs
                    • 2. Automation rules and completion actions

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q157-Q162):

                      NEW QUESTION # 157
                      LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

                      Answer: A


                      NEW QUESTION # 158
                      Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

                      Answer: A,B,C,D,E,F,G


                      NEW QUESTION # 159
                      A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
                      Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
                      What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

                      Answer: A


                      NEW QUESTION # 160
                      Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

                      Answer: C


                      NEW QUESTION # 161
                      How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

                      Answer: B


                      NEW QUESTION # 162
                      ......

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