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The Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) study material of TrainingQuiz is available in three different and easy-to-access formats. The first one is printable and portable Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) PDF format. With the PDF version, you can access the collection of actual Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) questions with your smart devices like smartphones, tablets, and laptops. You can even print the study material and save it in your smart devices to study anywhere and pass the Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) certification exam.
The Salesforce Certified Marketing Cloud Consultant certification exam is a rigorous test of your knowledge and skills in using Salesforce Marketing Cloud. It consists of 60 multiple-choice questions and you have 105 minutes to complete the exam. It is a proctored exam, which means that you will be monitored by a proctor while taking the exam. Marketing-Cloud-Consultant Exam Fee is $400 USD and you must score at least 68% to pass. Once you pass the exam, you will receive the Salesforce Certified Marketing Cloud Consultant credential.
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Salesforce Marketing Cloud Consultant certification exam tests the candidate’s understanding of the Salesforce Marketing Cloud platform, including email marketing, mobile marketing, social media marketing, and advertising. Marketing-Cloud-Consultant exam is designed to assess the candidate’s ability to design, build, and implement comprehensive marketing campaigns that effectively engage target audiences and drive business growth. Marketing-Cloud-Consultant Exam consists of 60 multiple-choice questions and has a time limit of 105 minutes.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q114-Q119):
NEW QUESTION # 114
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Administrator
Answer: B,D
Explanation:
Explanation/Reference:
NEW QUESTION # 115
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Tracking Extract.
- B. Create and execute a Subscriber Engagement report.
- C. Create and execute a Data Filter on the_Click data view.
- D. Create and execute a SQL Query against the _Click data view.
Answer: D
NEW QUESTION # 116
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
- B. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
- C. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- D. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
Answer: B
Explanation:
Explanation
To inject customers into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by a contact activity in journey A. The engagement split can evaluate if customers opened or clicked the email in journey A. The contact activity can update a boolean field on an engagement data extension that indicates if customers are eligible for journey B. Then, an automation can run a query activity to select the customers who have the boolean field set to true and inject them into journey B.
References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_activity.htm&type=5
NEW QUESTION # 117
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- B. Use Automation Studio to prepare personalization data and initiate journey.
- C. Use Automation Studio and Salesforce sends with campaign as an audience.
- D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
Answer: A
NEW QUESTION # 118
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Set Fatigue Rules for the product Asset Classes.
- B. Set a Fallback Asset.
- C. Ask the content team to create more images in order to diversify the asset pool.
- D. Utilize Einstein Engagement Frequency to send the emails less often.
Answer: A
Explanation:
Explanation
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.htm&type=5.
NEW QUESTION # 119
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