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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Einstein for Marketing Cloud23%- Einstein Copy Insights
- AI-powered personalization and prediction
- Einstein Engagement Scoring
- Send Time Optimization
- Einstein Engagement Frequency
Topic 2: Journey Orchestration25%- Comparison between Datorama and Google Analytics
- Reporting and performance analysis
- Entry sources and audience evaluation
- Activities and decision splits
- Journey design and best practices
Topic 3: Ad Studio12%- Campaign management and optimization
- Audience targeting and segmentation
- Integration with advertising platforms
Topic 4: Mobile (SMS/Push)13%- MobileConnect features and capabilities
- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- GroupConnect and WhatsApp integration
Topic 5: Social Studio10%- Social media publishing and engagement
- Social analytics and reporting
- Content management and moderation
Topic 6: Triggers7%- Event-driven automation
- Data extension and trigger management
- SOAP and REST API triggers
Topic 7: Interaction Studio8%- Integration with other Marketing Cloud modules
- Personalization and decisioning capabilities
- Real-time interaction management

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q75-Q80):

NEW QUESTION # 75
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

Answer: D


NEW QUESTION # 76
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

Answer: D


NEW QUESTION # 77
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

Answer: C


NEW QUESTION # 78
What is true about Einstein Engagement Scoring (EES)?

Answer: B


NEW QUESTION # 79
Where are Topic Profiles configured for use in Command Center?

Answer: C


NEW QUESTION # 80
......

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